Water can do it

Client: Watercan

Services: Branding + Campaign

Water Can is a collective of five water charities - Just a Drop, Pump Aid, Dig Deep, Frank Water and Village Water. All with a shared vision of helping to provide clean water, better sanitation and better hygiene in the hardest to reach areas of the world.

This brand and campaign needed to make an impact. With five charities pooling their investment this had to grab people attention and raise awareness. The bold and powerful visual identity stayed clear of typical charity styles we’ve come to expect. Instead a bright colour palette paired with a block typeface made sure that the urgency and passion came through clearly. With subtle hints of personality to soften the overall look and feel, the brand could now confidently speak out.

Rather than fighting against each other, the five charities now have a collective brand that aligns with their vision of cleaner safer water for everyone.