Taking charge

Client: Energy Saving Trust

Services: Branding

The Energy Saving Trust alongside Electricity North West and Citizens Advice Manchester needed a campaign brand for and initiative designed to help local people take charge of their energy with a greater understanding of what ‘they’ can do to improve their energy costs.

A down to earth and confident brand, designed to speak directly to Manchester communities underpinned a localised campaign online and offline. With a colour palette inspired by peoples homes, illustrations that represent everyone in the community and a local voice, this campaign really made a difference.