The place to be

Client: Wirral

Services: Branding

Wirral has been given a huge investment for the future, and Left Bank needed to brand the vision for the future to build a new hopeful community. With ambitious plans and a long-term plan then brand needed to be solid, adaptable and capture the vision.

The new builds around the idea of a framed space. When empty there is not nothing, there is opportunity, the ability to frame something that excites, that speaks to people and that can show clearly what the future looks like. Using a modern take on the the monogram, the brand nods towards the areas heritage whilst embracing the future of what can be. The brand furniture is simple and clean, whilst the colour palette takes inspiration from the area directly to make it feel local.

Combining texture, photography, illustration and video the brand identity can be as simple or as complex as the story needs to be. This is a brand that’s about community and the hopes for a better space for people to connect.