It’s tribal
Client: Blizzard Activision
Services: Employer Branding + Art Direction
One of the best known game entertainment companies in the world needed an employer brand that celebrated the amazing people who work there and what it takes to join a tribe at the top of it’s game.
We visited the campus in the US to speak to an entire cross section of the business to really understand what made Blizzard so special. We found that although the prospect of working on the biggest games in the world was enticing, it was all about the people they got to work beside everyday. We developed an employer brand that communicated just what that connection looks like and what you won’t find anywhere else. Using photography as the pillar for our visual storytelling, the employer brand let people be who they are, and share that authenticity with the world. Bold typography that only reinforced the people, we kept it simple and honest.
